VIDEO: Madonna Hires Rita Ora

British musician Rita Ora has just landed herself a hot modelling gig as the face of Madonna and daughter Lourdes’ clothing line – Material Girl. The 22-year-old singer has big shoes to fill, inheriting the role from some serious fashion/music industry royalty, including Kelly Osbourne, Taylor Momsen and, most recently, the gorgeous Georgia May Jagger. The job apparently also afforded her a big pay cheque, rumoured at £500,000.

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(Image via Vogue)

The campaign, shot in London, sees Ora posing at some of the city’s most famous landmarks, and iconic sights, including the London Eye, the Houses of Parliament, a red telephone box, an open-top bus, Piccadilly Circus Tube station and Buckingham Palace.

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(Images via Vogue)

Rita has stated of her latest role,

To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments. This has been an amazing Material Girl tour around my hometown, taking loads of pictures, dressing up and having fun.

rita ora material girl 2(Image via Vogue)

Madonna and her 16 year old daughter seem equally excited about the collaboration, stating,

Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street – she’s a magnet! This is what the Material Girl brand is all about!

The collection is set to be released this month, and will be available via US store Macy’s and The Bay in Canada, Europe and Australia. Along with this most recent campaign, Ora is also currently the face of Superga, a position she inherited from Brit beauty Alexa Chung.

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(via Vogue)

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