The Best of VAMFF: Melbourne


Out of all the fashion festivals in Australia, the VAMFF is regarded as the most exclusive and exciting. Part of the reasoning behind this is because it’s based in Melbourne, Australia’s ‘Fashion Capital’, otherwise known for its extensive contribution to the fashion industry. Described as being cool, edgy and fresh Melbourne boasts several hotspots whether it be things to do, eat or see.



Everyone and anyone knows if you want to do some serious shopping, they should head to Melbourne. Whether it be getting lost in the alleyways of the city, shopping up a storm in the luxurious Chadstone Shopping Centre (think Prada & Jimmy Choo) or taking a trip to hustling strips such as Chapel Street, Brunswick Street or Bridge Road (for mega, amazing discounts). Our tip to make the most out of the spare time you have? Plan and plan well…so many shops, so little time.



St. Kilda is the perfect place for a bit of shopping, a lot of eating and some sunday strollin’. Have some fun at Luna Park, lose yourself in the Botanical Gardens or spend the day being amazed by the markets.

The Crown Casino isn’t just a hotel for the wealthy, it’s a playground for the rest of us. If gambling isn’t your thing, spend the day getting lost in the luxury shops or sitting riverside eating at some of the amazing cafes and restaurants that won’t break your budget.

It’s easy to immerse yourself in Hoiser Lane, which is covered in internationally acclaimed street art. Melbourne, wouldn’t be Melbourne without it’s popular and fascinating street art which features in many of it’s laneways.


hosier lane


Let’s face it after a long day of runway shows, mingling with the fashion guru’s and shopping all over Melbourne, food is looking pretty good right now. Once again, restaurant hotspots are spread all over the city depending on where you find yourself and what you feel like eating. The CBD offers meals at all times of the day, for breakfast and brunch wonder down DeGraves Street then head to either the Greek Precinct for some authentic Greek food or China Town. Lygon Street offers Melbourne’s version of ‘Little Italy’, restaurant owners line the street begging you to come in and whilst some may be put off by this it’s all in good humour (and definitely worth it)!

For fancy dining, take a trip to SouthBank and SouthGate situated on the riverside for perfect views and a relaxing change from the bustling city. Here you will be able to find an array of cafes, bars and restaurants – it’s as easy as taking your pick.



A PR graduate who is constantly dreaming of bigger and better things, including a world where well dressed women are the leaders, that the beauty of words are appreciated and Adelaide is put on the cultural map.

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