Yes, you read that correctly. American Apparel, a brand known for its overtly sexual and subversive portrayal of the female form have just added pubic hair to the mannequins standing in windows of their New York stores.
Pubic hair: every individual’s right to decide how they like it down there, without the judgement of anyone else – right? These days however, the decision for most women comes down to what others think is right; whether that be their partner’s opinion, or a view that has been ingrained into societal values. The view that women need to be ‘bare down there’ is an interesting one, as some would say it reminds them of their pre-pubescent selves.
In a bid to “celebrate natural beauty”, American Apparel have said to the press that they wanted to “invite passerbys to explore the idea of what is ‘sexy’ and consider their comfort with the natural female form”. An interesting idea that for-goes any of their questionable advertising campaigns, perhaps the brand’s representation of different body types and trends in their windows means AA have taken a step back, and jumped on a positive trend in fashion marketing.
District Visual Manager Dee Myles has defended the decision to do the display, saying ”it should be offensive that people are offended. That’s how I feel. I mean, I was a women’s study major in college. I already sent photos of the window to my mum. So, yeah I think it’s having us internalise if we are uncomfortable, why that is? Because that’s more natural than if the mannequin did not have it. We are all really excited. It’s not about being controversial. It’s about sparking conversation. It’s not supposed to be shock value.”
Whatever the intention of the global fashion empire, it sure does makes us think – what do you think is beautiful?