The distinctively British electronic-rock outfit Metronomy kicked off November by teasing fans with a snippet of their upcoming single.
The three second preview of the track I’m Aquarius is currently playing on an infinite loop on the band’s website. While the preview is short in size, it is large in nature as it is the first new music to be heard by the group since their previous album, ‘The English Riveria,‘ in 2011. Having sold over 250,000 copies worldwide as well as creating an international music tour and being nominated for a Barclaycard Mercury Music Prize, it is safe to say that ‘The English Riveria’ was one of the most critically acclaimed albums of 2011.
The single itself is just a small sample of the bands currently unnamed album which is set to be released in early 2014. Frontman Joseph Mount told NME in an interview last year that the new album goes in a different direction then previous ones, saying that it “is inspired by The Zombies, Sly and The Family Stone and the birth of his first child.”
In an ambitious move, the band will give fans first access to the full single through the new mobile phone application The Night Sky. The app, which can be downloaded from the Android or IOS store, allows users to find planets, stars and constellations by pointing their phone camera at the sky.
In order for fans to download the song, users must point their phone upwards and find the Aquarius constellation. Once found, they will be able to play the song by clicking on the constellation on their phone. The track will be available for stargazers for one week starting 7pm, November 11th.
Fans have had adverse reactions to Metronomy’s innovative music release.
When I saw Metronomy were going to stream their new single via an app I thought “oh no” but this sounds great: http://t.co/sqkfLdahJl
— Ross (@SRXT) November 4, 2013
Nice idea for Metronomy’s new single. Bet you no-one bothers, though, and just finds it on a blog: http://t.co/7OkCflLM9n
— Dan Coman (@lacesoutdan) November 4, 2013
Tell us what you think of Metronomy’s different release tactic in the comments below.