Today, Moët Hennessy Louis Vuitton launched an international contest for young designers, aspiring to make it big in the world of fashion.
Taking the meaning of ‘fashion-prize’ to new heights, LVMH has asked industry greats such as Karl Lagerfeld, Marc Jacobs, Nicolas Ghesquière, Raf Simons, Phoebe Philo and Riccardo Tisci (just to name a few), to collaboratively choose a winner to take out the prize.
With a unique nature that aims to award entrants with large exposure and global recognition, the new LVMH Young Fashion Designer Prize offers a grant of 300 000 Euros ($405 000 Aussie dollars) and one year of coaching within the industry.
Conceptualised and led by Delphine Arnault – daughter of Bernard Arnault - “the aim of this prize is to try to discover talents that are unknown, and also to create a surprise”, and who better to judge the competition than ”the designers of the group to elect the young fashion designer of tomorrow?”.
Arnault says LVMH will fly 30 semifinalists to the French capital during Paris Fashion Week next March to showcase their stuff in the auditorium of its Avenue Montaigne headquarters. The lucky 30 will be exposed to an “expert committee of buyers, editors and stylists”, before scoping the showroom, and meeting the designer-judges. After this event, the 30 hopefuls will become 10 finalists that have to make their 20-minute presentation to the jury, describing their vision and collections. “Creativity has always been at the centre of what we do at LVMH,” Arnault said. “As the leader in our industry, it’s our responsibility to find talent, to help talent grow and to help designers structure their company.”
To enter the competition you need to be between the ages 18 – 40 and sold at least two collections of women’s or men’s ready-to-wear collections, before registering online at www.lvmhprize.com. Applications open today, and close Feb 2 – before the winner is announced at the end of May 2014.
You can also follow the competition and its entrants on their instagram @LVMHprizeteam.