The campaign launched ahead of the release of the brand’s new fragrance My Burberry which is said to be inspired by ‘a London garden after rain’. Perhaps that explains why Delevingne and Moss are photographed by the legendary Mario Testino draped in classic Burberry trenchcoats and frolicking in the rain.
Reportedly its the first campaign the pair have shot together and by the looks of things, it only proves why they are cherished as the golden it-girls in the modelling world – both individually and collectively they ooze the kind of talent and charisma that makes their influence transcend the fashion industry.
Similarly, Burberry has established itself as an icon of British heritage. It’s a brand that quietly reflects the reserved nature of the wealthy elite to which its aesthetic most appeals to; minimal, luxurious and elegant. Chief Creative at Burberry, Christopher Bailey, appears to allude to a greater focus on beauty for the brand, with the promise of a signature line of cosmetics.
It’s a wise move if we are to consider other luxury brands such as Chanel, whose decision to focus on making it in the cosmetics industry has left them exceedingly successful. Perhaps it’s something to do with the idea of accessible luxury – most people would feel woozy at the idea of spending thousands of dollars on an item of clothing, whereas a $30 nail polish acts as a means of treating yo’ self.
If the My Burberry campaign is indicative of what the fragrance – created by Francis Kurkdijan - will be like, we’re expecting something legendary. My Burberry is set to be released later this month.
(Images via fashionista.com)