Today, I am going to tell you a cautionary tale of how one gaming company who-will-not-be-named (it was EA) took a joke just a little too far at someone elses expense (Nintendo’s) and by doing so could have potentially irritated a few people, maybe.
April fools is known by many as a day of jovial trickery, where light-hearted pranks are pulled for no other reason than the fact that everyone else is. In the gaming community, this April tradition is accepted and practiced within good faith between both gamers, and gaming companies alike. This year though, EA took it too far.
With Twitter as its weapon, and spiteful words as ammunition, the team behind the official EA Frostbite Engine twitter account (yeah, that exists) released in quick succession a flurry of BRUTAL attacks on Nintendo’s most recently released home gaming system, the Wii U. The tweets in question were as follows:
“Frostbite now runs on the #WiiU since it is the most powerful Gen4 platform, our renderer is now optimized for Mario and Zelda.”
“Frostbite will power #HalfLife3, coming out summer 2014! #WiiU exclusive.”
“Good news, we have finally fixed and optimized our ‘netcode’. Uses quantum entanglement for Zero Latency connections. Exclusively on #WiiU.”
Why target the Wii U, you ask? Well, the most advanced and current iteration of EA’s engine, Frostbite 3, is simply too powerful to run on the Wii U, and as such EA have declared that they’ll no longer be making games for Nintendo’s ill-fated system.
Shortly after the tweets were posted, they were removed, which preceded EA’s Chief Peter Moore officially apologising for the slander, calling it “unacceptable” and “stupid”. Undoubtedly some heads rolled at Frostbite Engine & Co.
What’s your take on the debacle? Were the tweets uncalled for, or were they all good fun in the name of April Fool’s?