Before I get around to the actual review, I’m going to address something that’s been bothering me in the music press surrounding Purity Ring recently, mostly in regards to genre labels and such. I’ll start by saying this: it does not matter what a band calls themselves, it doesn’t matter at all. Let me elaborate, the sound that Purity Ring have been going with so far into their discography is kind of hard to slap a genre tag on, some people have said Witch House, some have said Dream Pop, and some people (now I’m included in that group, I guess) have been making a fuss about the fact that Purity Ring themselves have labelled their style of music “Future Pop”, even though that doesn’t mean anything, and that’s exactly the bloody point. Purity Ring don’t know what kind of genre tag music journalists are going to slap onto their shit, and they don’t really care, but you shouldn’t call their music freaking Future Pop, because that isn’t a thing. Yes, I get it, Purity Ring know their music best, but Lemmy thinks that Motorhead is pure Rock’n'Roll, and if you’ve heard literally anything that Motorhead have done, you’d know that that’s not the case. I could start a band tomorrow that sounds just like Modest Mouse and state that I’m championing the genre of “Bill’s Bombastic Butt-Fuck Orchestra”, but that doesn’t make me correct. Now, to the album.
Another Eternity is Purity Ring‘s second album, and it’s very similar to the first one, but there’s nothing wrong with that. There, that’s your album review. Wait, I have to do more? God, never satisfied, are we? My biggest complaints about Another Eternity are that it’s not breaking any new ground, and that a lot of the songs sound very similar and formulaic, but I still like the album as a whole. I think if you’re going to stick to a formula, at least make sure it’s a formula that works, and it looks like Corin Riddick and Megan James have done just that. The pair have realised that their combination of dark, brooding beats and flitty, angelic vocals works really bloody well, and they’ve stuck to it. Mind you, I can tell pretty much all of the songs on the pair’s debut apart from each other, but I have a feeling that’s more due to repeated listens than anything else.
One thing that is different from the pair’s debut is that I would call this a more accessible album, especially for fans of dance music. There were times while listening to Begin Again and the last half of Stranger than Earth when I could imagine a sweaty dude in a tank top harassing women mere metres from me. The thing is, just like some dance music, these songs are catchy. Like, really, really catchy. Unfortunately, I can’t tell the difference between an organic catchiness and that kind of ‘scientifically designed to be appealing’ kind of catchy that Coldplay seems to embrace with open arms, so right now I have to assume that Another Eternity is naturally as catchy as all hell. Some of these songs seem like they could be designed to persuade miserable bastards like me to go out into the dreaded clubbing scene, and while that’s not going to happen, it’s as noble a cause as any. If I’m listening to electronic music at any stage, I want it to drill into my head, and Purity Ring have definitely achieved that.
Funnily enough, Another Eternity makes the label of Future Pop retroactively fit the pair’s last album. The future of 2012 is right now, and for the most part, Purity Ring sound much the same as they did back then. But, as I stated before, there’s nothing wrong with using a formula if it’s working.