Adidas Originals X Pharrell

Yes, it’s really happening. The happiest guy on earth, Pharrell Williams has officially announced a partnership with everyone’s favourite old school label, adidas Originals.

We haven’t been given much information about what the collaboration will include but Pharrell is an über-creative so we shouldn’t expect anything less than great from him. Just check out the super cool promo vid above.

And for those who are wondering ‘why adidas?’, it was only a matter of time really. I mean think about it, when was the last time you saw Pharrell without an adidas Originals jacket on? Well, apart from that time he wore that debatably horrible suit/shorts combo on the Oscars red carpet (#zerofucksgiven).

But even then he changed out of it and into the classic black three-striped jacket and some extremely hard-to-miss red kicks.

That being said, you will be forgiven if his awesome collection of track jackets weren’t at the forefront of your attention – no one could ever get over that vintage Vivienne Westwood hat…


The first pieces from the adidas Originals X Pharrell collection are expected to drop in the American summer – that’s winter for us southern hemisphere folk. Stay tuned for any updates.

(Photos via Pharrell Williams (Facebook), Vanity Fair)

Tammy is media graduate and final year law student at the University of Adelaide. She is the fashion editor at XXIV Magazine but hates it when people refer to themselves as 'fashion enthusiasts' or 'fashionistas'. People often have a hard time figuring out whether she's being sarcastic. Sometimes, even she can't tell.

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